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Free Streaming Service Zone-ify Offers Video Games Via TV Remote In An AVOD First
Free streaming platform Zone-ify is rolling out a feature enabling viewers to play video games via their TV remote, a first for the AVOD space.
Through a partnership with interactive technology firm ES3, a dozen game titles are packaged with the core TV experience, without requiring downloads, consoles or mobile devices. The strategy is similar to where Netflix is going in subscription streaming, with a mobile-only game offering set to expand to the living-room app in the next year or two. The addition of games means that the company is “not just a streaming service anymore – we’re a full-scale entertainment platform,” Zone-ify President Doug Edwards said.
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