Get the latest gossip
Free Streaming Pioneer Pluto TV, Nearing Its 10th Anniversary, Refreshes Branding And Preps Super Bowl Promo Spot During CBS Telecast
EXCLUSIVE: Paramount Global’s free streaming outlet Pluto TV has just completed a refresh of its brand and will be taking its first bow during the company’s Super Bowl broadcast on CBS,…
EXCLUSIVE: Paramount Global ‘s free streaming outlet Pluto TV has just completed a refresh of its brand and will be taking its first bow during the company’s Super Bowl broadcast on CBS, Nickelodeon and Paramount+. The brand refresh supervised by the design firm Gretel includes a new logo, font, and motion graphics, all aimed at presenting a “bold and simple” look with cleaner visuals and a brighter palette. The proposition of the new image is to help viewers “find their orbit” on Pluto, which relies on familiar, lean-back features like an on-screen programming guide and a reliance on live, linear channels as opposed to on-demand fare.
Or read this on Deadline
