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France’s Film and TV Market, Unifrance Rendez-Vous, Expands Its Paris Showcase With Over 80 Screenings and 500 International Buyers
On the heels of a solid 2024 box office, the French film and TV promotion org Unifrance is expanding its Rendez-Vous with French Cinema.
“More and more buyers are coming to the Unifrance Rendez-Vous, and sales companies are hosting gatherings at their offices, and we’re even seeing producers having meetings and events alongside our market — being in Paris has a lot of advantages!” says Elstner, who also notes that the impact of MipTV’s disappearance will be felt in about six months. “In 2024, French cinema showed its capacity to lure audiences in theaters, even young people, who went to see movies like ‘A Little Something Extra,’ ‘The Count of Monte-Cristo’ and ‘Beating Hearts’ (‘L’Amour Ouf’) over and over, and some of them even went to see arthouse films (produced in France) like ‘The Story of Souleymane’ and “The Seed of the Sacred Fig,” says Elstner. Unifrance’s co-managing director Gilles Renouard says the vast lineup of market screenings reflects the breadth of French film production in 2024 which “saw a resurgence in diversity and volume, reaching pre-Covid levels.”
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