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France Champions EU AVMS Directive As Streamers Invest $1B In French Content Over Three Years
France Champions EU’s AVMS Directive As Global Streamers Invest $1B In French Content Over Three Years
The obligations were introduced in June, 2021 as part of the country’s transposition into law of the European Union’s 2018 Audiovisual and Media Services Directive (AVMSD), updating the bloc’s legislation for the digital age and the rise of global streaming platforms. He suggested the streamers had become engaged parties in France’s audiovisual ecosystem, which also regularly interacted with Arcom, although he hinted that the body would appreciate greater transparency in terms of data. Maistre also took care to highlight the continued overriding contribution of local state and commercial broadcasting groups led by France Télévisions and Canal+, and said a study on their investments in 2023 would be published in the new future.
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