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Fox’s New Ad-Sales Chief Will Tout Tom Brady, Super Bowl LIX in TV Upfront
Jeff Collins, Fox Corp.'s new head of ad sales, plans to tout Tom Brady's new run on Fox Sports as well as Super Bowl LIX in the next upfront market
“A lot of the competitive set over the course of the last four or five years has looked to get bigger at all costs,” he says during an interview, alluding to a series of mergers and acquisitions across the sector, such as the combination of Discovery and Warner or Amazon’s purchase of MGM. Collins has supervised ad sales at Fox News Media for the past few years, and gained traction by encouraging sponsors to test out new concepts and categories, including a broader array of lifestyle programming. Amazon’s decision to launch an ad-supported version of Prime Video in 2024 threatens to add a deluge of new inventory to the mix — one media buyers believe could result in a weakening of pricing across the market.
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