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Fox-Disney-Warner Bros. Discovery Sports Bundle Projected to Hit 5 Million Subscribers in Five Years, Lachlan Murdoch Says
The Fox-Disney-Warner Bros. Discovery sports streaming venture is expected to sign up 5 million customers in the first five years, Fox CEO Lachlan Murdoch said.
The 5 million mark will be where the JV “settles after five year,” Murdoch said, speaking Monday at the 2024 Morgan Stanley Technology, Media & Telecom Conference in San Francisco. Murdoch reiterated that the new sports joint venture could have an addressable market of as many as 60 million U.S. households, an audience of “cord-nevers” who have shunned traditional cable and satellite TV. Opponents of the companies’ sports-streaming JV include internet pay-TV provider Fubo, which filed a federal lawsuit seeking to block its launch alleging the venture violates antitrust laws.
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