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Fox, Netflix Quietly Built Sports Ad Deal That Wasn’t Based on TV Ratings (EXCLUSIVE)
Fox and Netflix late last year experimented with an ad deal that wasn't based on the typical guarantees of Nielsen rated audiences
After one of Fox’s announcers told the audience to stay tuned for a special segment, viewers saw former New England Patriots wide receiver Julian Edelman having a conversation with film director Zack Snyder. With the help of augmented reality technology, the filmmaker quickly ushered the athlete into the world of “Rebel Moon,” the sci-fi epic Snyder wrote and directed that was released on Netflix late last year. And several TV networks this year have unveiled new pacts with EDO, an analytics firm founded in part by actor Ed Norton that examines search activity tied to the appearances of commercials.
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