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Fox Sports Hopes to Steer NFL Fans to IndyCar Debut
Fox Sports hopes to steer NFL fans to the debut of IndyCar racing on the Fox broadcast network
IndyCar represents “something new that we think has some growth opportunity,” says Robert Gottlieb, president of marketing for Fox Sports, during an interview, and the company sees potential to “put more air in the balloon.” Fox’s Sunday NFL games are among TV’s highest-rated properties, so Gottlieb sees a chance to go both narrow and broad. Fox Sports on Tuesday named veteran broadcaster Will Buxton to handle play-by-play with James Hinchcliffe and Townsend Bell offering analysis.
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