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Fox Sets Table for Food Advertising With New ‘Bite’
Fox wants to take a new chomp of ad dollars tied to food and food services with a new initiative called "Bite of Fox"
Fox’s first serving includes ample portions from cheesemaker Sargento, which will feature is new natural American cheese slices at BiteofFox.co, where fans can review shoppable recipes and instructional videos. Fox is setting the table for a specific category of advertiser in advance of the industry’s annual “ upfront ” market, when U.S. TV networks try to sell the bulk of their commercial inventory. Fox’s effort could pit it against Warner Bros. Discovery’s Food Network, which snared $561.7 million in 2024 ad sales, according to Kagan, a research firm that is part of S&P Global Market Intelligence.
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