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Fox Sets Date For Annual Upfront Presentation
Fox will hold its 2024 upfront event on Monday, May 13, returning to the Hammerstein Ballroom at The Manhattan Center.
“We are excited to return to Upfront week, the culmination of months of bespoke client engagements focused on developing custom solutions for our valued partners across our industry-leading content, data and technology,” said Collins. But CBS parent Paramount Global has said it plans to skip its historical Upfront presentation at Carnegie Hall for the second year in a row in favor of individual meetings with advertisers. Fox called the 2024 Upfront “the culmination of a series of Portfolio-encompassing, road-to-the-Upfront initiatives currently in the marketplace, including small, highly customized client engagements with executives and talent; a data and technology roadshow announcing an innovative cross-platform planning and measurement tool; and individualized, collaborative working presentations, among other curated events, all designed to engage meaningfully with clients to provide innovative, flexible and tailor-made solutions.”
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