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Fox Sees Upfront Sales Boost From Sports, Tubi


Fox secured a greater amount of upfront ad commitments for its sports and streaming inventory

Madison Avenue’s continued interest in sports and streaming video has lent a boost to Fox Corp. during a period when it has focused more intently on exactly those two things. Fox posts its results amid one of the most complex “upfront” markets in recent memory, one in which a massive glut of streaming inventory came online thanks to the introduction of ad-supported tiers from both Netflix and Amazon Prime Video. Fox sold more of its inventory tied to primetime entertainment programing than it did in 2023, according to this person, with advertisers still interested in the larger relative audiences that come to broadcast versus similar fare on cable.

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