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Fox Restructures Ad Sales, With Big Hires and Some Layoffs
Fox ad-sales chief Jeff Collins hires new senior executives but lays off a small portion of overall staff
The new sales organization is “designed to strengthen our team’s ability to deliver next-level results for our advertisers by deepening their connection to our loyal audiences and the ‘can’t miss’ moments across Fox’s Sports, News and Entertainment properties,” said Collins, in a statement Discovery, Paramount Global, NBCUniversal and Netflix have all parted ways or announced planned separations with some of their most experienced ad-sales executives and in some cases unveiled new structures in a bid to streamline relationships with key media buyers and clients. Suzanne Sullivan, a longtime senior executive who had developed creative ways to weave brands into “The Masked Singer” and helped Fox lure cooking and food advertising tied to celebrity chef Gordon Ramsay, retired earlier in the year, according to people familiar with the matter.
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