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Fox News Aims to Snatch Ad Dollars From CBS, ABC, NBC in Bold Bid
Fox News is making an aggressive bid to capture ad dollars that might normally go to ABC, CBS and NBC, citing growing ratings for its daily lineup
Sales executives from the company are making the case to top media-buying agencies that in the streaming era, Fox News Channel offers the large, live audiences that advertisers historically got from CBS, NBC and ABC, but which are no longer guaranteed now that consumers watch their favorite TV series on broadband outlets at times of their own choosing. Unlike last year, Fox Corp. has no immediate Super Bowl broadcast to help buoy sales, and, like its media rivals, faces market uncertainties due to the Trump administration’s current efforts to levy tariffs. CNN, which is on the hunt for a new head of sales, could pitch advertisers on an expected suite of new digital products, while MSNBC may tout a recalibrated programming lineup that gives more screen time to former Biden White House counselor Jen Psak i.
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