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Fox Nears Sell-Out of Super Bowl Ads Before End of Summer (EXCLUSIVE)
Fox is near sell-out of its Super Bowl ad inventory before summer's end, a sign of advertisers increased interest in TV sports in the age of streaming
Such a move largely closes off the remaining commercials from a significant category of Super Bowl sponsor — unknown entrepreneurs that often try their hand at the Big Game to generate interest for under-the-radar products and services. And, in a cautionary tale, Fox saw intense demand for 2023’s Super Bowl LVII in the preceding year’s “upfront” market, when TV networks try to win advance ad commitments for their next cycle of programs. And while more advertisers are moving dollars out of traditional TV, the Super Bowl is hard to ignore — even in an era when the NFL has increased cheaper, regular-season inventory through Amazon’s “Thursday Night Football” and “Black Friday” games.
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