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Fox Invests in Lighthouse Creator Studio in Bid to Find New Influencer Talent
Fox will invest in the Lighthouse creator studio in a bid by the company to devote more attention to influencer content
Fox Advertising has made what it calls a strategic investment in The Lighthouse, a studio and campus designed specifically for creators that is part of the portfolio of Whalar Group, an independent company that develops influencers and other content personalities. The company has seemed newly interested in aligning itself with individual content creators in recent months, In February, Fox Corp. said it would acquire Red Seat Ventures, a digital media company that helps manage business concerns for a bevy of news personalities who have gone independent, including the former Fox News Channel figures Megyn Kelly, Bill O’Reilly and Tucker Carlson. The unit offers co-working spaces and resources to creators who pay a fee in exchange for membership that entitles them to use of production facilities and other services.
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