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Fox Expects Big Ad Kick From Soccer Line-Up
Fox is seeing advertiser demand for its month long series of broadcasts of games from UEFA Euro and Copa America
Starting Friday, June 14, and continuing through Sunday, July 14, Fox Sports is broadcasting not only its first presentation of UEFA EURO but also an expanded edition of Copa America that features the U.S. Men’s National Team facing top opponents. Even so, 2026 will mark its last chance to air World Cup soccer under its current contract, and a successful start with Euro and Copa may lend the company a boost when it comes to selling time in the 2026 tournament. Autos, insurance and consumer electronics have been active buyers of commercial inventory, the executive says, with some demand from marketers of financial-services, movies and streaming programs.
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