Get the latest gossip
Fox Execs Highlight The Impact Of Fans Beyond The Realm Of Sports
At a CEO panel for top advertisers, four Fox Corp. execs laid out the company's strategy for generating fan interest for all of its properties.
At CES in Las Vegas this week, four senior execs at the company laid out that strategy for a crowd of high-level advertisers at a luncheon panel discussion attended by Deadline. Jeff Collins, President of Ad Sales, Marketing and Brand Partnerships, moderated the session, kicking off with some high-level thoughts and internal research showing the impact of fans. Hildebrandt described herself as an “AI optimist” and said the increasingly ubiquitous technology is helping fortify the company’s efforts to engage fans heading into next month’s Super Bowl telecast on Fox.
Or read this on Deadline