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Fox Corp. Streaming Service Tubi Introduces New Logo And Brand Identity
Fox Corp. streaming service Tubi has updated its branding, with a new logo echoing the company's invitation to viewers to "find your rabbit hole."
Fox Corp.streaming service Tubi has updated its brand identity, with a new logo whose letters are designed to echo the company’s invitation to viewers to “find your rabbit hole.” Compared with the prior orange-and-black palette, the new brand features more vibrant colors and the interface welcomes viewers with a playful audio tone. In a press release, Sud said the rebrand “reflects our evolution and serves as the foundation for what’s to come.” Marketing chief Nicole Parlapiano added that the goal was to provide viewers with “a fun, bold and engaging platform, that remains frictionless.”
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