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Fox Corp. Ad Sales Reorg Sees Handful Of Senior Exec Hires As Well As Layoffs Affecting A Handful Of Staffers
Fox Corp. has reorganized its ad sales, marketing and brand partnerships group, making some notable exec hires but also trimming of 3% of the unit's workforce.
“It’s designed to strengthen our team’s ability to deliver next-level results for our advertisers by deepening their connection to our loyal audiences and the ‘can’t miss’ moments across Fox’s sports, news and entertainment properties.” The reshuffling bears some resemblance to a revamp put in place earlier this month by NBCUniversal, which also resulted in a handful of staff departures but includes staffing up in emerging business areas. Frank will lead a centralized, cross-platform research and measurement team developing attribution models and analytics that inform and shape future ad innovation.
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