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Fox Charts Upfront Week Return to Theatrical Venue
Fox Corp. plans to return to a more traditional venue for its annual upfront showcase
The event will be hosted by Jeff Collins who was recently elevated to the company’s president of advertising sales, marketing and brand partnerships. “We are excited to return to Upfront week, the culmination of months of bespoke client engagements focused on developing custom solutions for our valued partners across our industry-leading content, data and technology.” Netflix intends to hold a showcase as well as an interactive event in which clients can immerse themselves in settings from shows such as “Squid Game” or “Stranger Things.”
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