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Fox Adds Tubi To Its Super Bowl Formation, Setting Live 4K Simulcast On Free Streaming Outlet
Fox Sports is including Tubi in its coverage of Super Bowl LIX, highlighted by a 4K livestream of the game on the free, ad-supported service.
The other two networks in the current Super Bowl rotation have increasingly looked to position streaming outlets alongside broadcast TV as lures for younger viewers. Live programming, as Fox Corp. executives have recently emphasized, is not a strategic inclination for Tubi, which sees about 95% of its viewing coming from on-demand titles. Starting January 28, Tubi will also add past Super Bowls, halftime shows and other NFL programming to its roster through the period around the big game.
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