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Fox Ad-Sales Chief Marianne Gambelli to Retire, Succeeded by Jeff Collins (EXCLUSIVE)
Fox ad-sales president Marianne Gambelli, an industry veteran, will retire, and will be succeeded by Jeff Collins, who has run ad sales for Fox News
Marianne Gambelli, one of the few remaining senior ad-sales executives in the TV industry who held direct relationships with advertisers when primetime broadcast programs were seen as the primary venue for Madison Avenue’s dollars, is stepping down as Fox Corp’s president of ad sales. Big advertisers such as Procter & Gamble and Apple still value TV, because it attracts large audiences who watch such programs as “Sunday Night Football” and “The Masked Singer.” But marketers are increasingly intrigued by their growing ability to use streaming video to target narrower crowds of viewers who may be grouped by geography or their interest in a particular product, such as a new car, or by common behaviors, such as expecting a new child. And advertisers have been holding their purse-strings tighter as they grapple with such recent events as last year’s Hollywood labor strikes and a work stoppage by auto-industry employees as well as fears spurred by a rise in inflation and the threat of a recession.
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