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Four Discount Movie Days Coming in 2025 for Rebranded National Cinema Day
The Cinema Foundation, the non-profit branch of NATO, announced a series of events to promote moviegoing throughout 2025.
Retitled “@ the Movies,” the initiative — hosted by The Cinema Foundation, the non-profit branch of the National Association of Theatre Owners — will feature a series of quarterly events to promote moviegoing and bolster attendance throughout the year. “This is the result of months of hard work and collaboration among our industry partners, and we cannot wait to invite moviegoers across the country to participate in what will be continued enjoyment at the movies.” These celebrations emphasize the power of moviegoing to bring us all together to share and create long-lasting memories with our friends, families, and community,” says Mike Bowers, chair of the Cinema Foundation.
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