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Former Warner Bros. Executive Blair Rich Joins Legendary Entertainment as Chief Marketing and Commercial Officer
Blair Rich, a former executive at Warner Bros., has joined 'Dune' producer Legendary Entertainment as chief marketing and commercial officer
Blair Rich, a former top executive at Warner Bros., has joined Legendary Entertainment, the producer of the “Dune” and Monsterverse franchises, as chief marketing and commercial officer. Rich has been advising Legendary for the past year, helping the company devise the marketing campaigns for “Dune: Part Two” and “Godzilla X Kong: The New Empire,” both of which were big hits. In Legendary’s next evolution, we are committed to engaging people in unique, memorable ways, fostering connections that inspire and elevate their experience with our brands while expanding and optimizing new business and revenue opportunities.”
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