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Former Studiocanal Boss Didier Lupfer Teams With Édouard Boccon-Gibod, Tariq Krim to Launch Media Company With AI-Enhanced Projects (EXCLUSIVE)
A trio of French executives from Studiocanal, TF1 and the tech sector have launched The Media Company, a banner that produces AI-enhanced films.
After helming Studiocanal and co-founding Ubisoft ‘s film and TV division, Didier Lupfer has joined forces with former TF1 head Édouard Boccon-Gibod and tech entrepreneur Tariq Krim to launch The Media Company, a production outfit that’s tapping into artificial intelligence. The Media Company’s first project in development is “Jules Verne contre Nemo,” a 1882-set detective thriller based on a bestseller by Céline Ghys and penned by Victoria Musiedlak and Julien Despaux (“Paris Police 1910”). Lupfer, who notably produced “Assassin’s Creed” and the toon TV franchise “Raving Rabbids” while at Ubisoft,” argues that “European cinema has the opportunity to use AI to distinguish itself from American productions.” He says that while “the film industry is still based on artisanal processes, we at The Media Company are part of a new generation of producers who use the latest tools: forecasts, budget optimization and creative AI agents.” Ultimately, the idea behind the banner, Lupfer says, is to build a “new film dynamic in Europe capable of attracting investment and producing works of international stature.”
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