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Former Millennium President Jeffrey Greenstein Launches Production & Sales Company A Higher Standard — EFM


The Miami-based exec will produce and sell at the new company.

Having recently left Millennium Media after a 14-year run, Jeffrey Greenstein is launching production and sales company, A Higher Standard. Greenstein is at the EFM in Berlin to launch the company, whose first project will be the action-comedy feature, Playdate, which he is co-financing and co-producing with Nickel City’s Mark Fasano. The idea is for the company to develop and co-finance a slate of films and TV projects with commercial appeal, including action, comedies and elevated genre.

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