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Former HBO/Max PR Exec Chris Willard Launches New Communications Firm (EXCLUSIVE)
Former HBO and Max PR exec Chris Willard is launching his own company, Chris Willard Communications.
Discovery brands last August to pursue other ventures, will begin taking meetings Feb. 12 and anticipates building up to a full client load by late spring. Prior to leading comms for the company’s streaming business, he oversaw the PR transition from Blu-ray and physical media into the EST space, in addition to launching VR games, AR lenses, voice skills, branching narrative tech, mobile games, Super Bowl commercials, a global concert tour, immersive fan experiences and more projects in support of HBO original programming. That is exactly what I did over my time at HBO, where I helped guide the culture-defining brand through the turbulent streaming revolution,” Willard told Variety in a statement.
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