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Former Banijay UK Boss Advising Channel 4 On In-House Productions
Lucinda Hicks is advising Channel 4 on in-house productions after leaving Banijay UK in 2022.
Lucinda Hicks, who left her Banijay UK CEO post two years ago, will be consulting with Channel 4 two days per week over the coming months to help with the network’s strategy to seek “diversified revenue streams,” which includes in-house productions and comprises part of its Fast Forward blueprint. The likes of drama boss Caroline Hollick, fact-ent head Alf Lawrie and youth controller Karl Warner are leaving, with promotions handed to Ollie Madden, Alisa Pomeroy and Steven Handley. The Mahon-led Fast Forward blueprint also features plans to sell Channel 4’s London Horseferry Road premises and focus on digital growth, transformation and “reengineering the business for a digital-first world.”
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