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Forging A New Path: How Southeast Asia’s Content Creators Hope To Create Their Own Korean Wave
Firms including Viu, Vidio & Star Cinema are betting their content strategies will cut through with viewers.
“It is one of the best shows for us this year, because of the viewership and the big noise level that it has created.” The series, starring Kim Chiu and Paulo Avelino, was the third adaptation made in partnership between Viu and ABS-CBN, after The Broken Marriage Vow and Flower of Evil — the latter also a Korean drama IP. Another answer to the Southeast Asia content conundrum recent ly has been for streamers to bring indie filmmakers with track records of success on the global festival circuit into the business of making episodic series and prestige TV. Drawing on their sharp, artistic voices and ability to deliver high-production values on mid-range budgets, top indie filmmakers such as Indonesia’s Kamila Andini and Thailand’s Pen-ek Ratanaruang have made shows like Cigarette Girl and 6ixtynin9 with Netflix, among others.
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