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For Music and AI, All Roads Lead to Licensing (Guest Column)


AI companies using copyrighted music without permission will meet 'the most expensive forgiveness you’ll ever ask for,' digital vet Vicki Nauman says.

Vicki Nauman is the founder and CEO of CrossBorderWorks, a music tech consulting and advisory firm she launched in 2014 with a portfolio of gaming companies, streaming platforms, apps, hardware, start-ups and industry consortiums. For generative AI, we are in the midst of a shift whereby many companies wishfully built initial models by training illegally on unlicensed music and content. The music industry is not fast and its tethered rights structures make modeling a legal approach very challenging, but anyone who doesn’t want to deal with someone else’s intellectual property should switch content types, because there really is no way around it.

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