Get the latest gossip
For Its Next Trick, YouTube’s Dude Perfect Gets More Than $100M In Backing From Highmount Capital
Dude Perfect, the YouTube collective known for its PG-rated stunts, has secured more than $100 million from investment firm Highmount Capital.
The Highmount deal comes as the group is establishing new headquarters in Frisco, TX, which will be the site of content creation, events with athletes a retail store, podcast and gaming spaces and other activities. “By partnering with Highmount Capital, we hope to pour gas on the fire and take the Dude Perfect fun that families have witnessed on screens these past 15 years and turn it into real-life products and memory-making experiences they can actually touch and feel for themselves.“ “The Dudes have truly captured the hearts and minds of the next generation, pioneering the new creator-led media space and expanding far beyond video and traditional channels,” said Jason Illian, Co-Founder and General Partner at Highmount Capital.
Or read this on Deadline