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For Films like 'Hundreds of Beavers,' the Future Is Microdistribution

Introducing 'microdistribution,' the way indie films like 'Hundreds of Beavers,' 'Free Time,' and more are finding their way into theaters.

‘The Graduates’ The Future of Film Is Female The gold standard for microdistribution is Mike Cheslik’s “ Hundreds of Beavers,” a very odd and silent black-and-white slapstick comedy that became a grassroots cult hit. Rather than play the room at CinemaCon, they teamed with veteran distributor Jessica Rosner, who loved the film, and devised the Great Lakes Roadshow, a 14-day tour across the Midwest with live Q&As and vaudeville moments. When he saw “Free Time” and “Summer Solstice” rejected by traditional buyers, Basch didn’t want the movies to “get smushed out of the market entirely” and launched one-man distribution shop Cartilage Films.

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