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For ‘SNL’ 50th Season, NBCUniversal Ad Chief Mark Marshall Says He Insisted On “A Sense Of Humor” From Sponsors

NBCUniversal ad chief Mark Marshall says advertisers needed to have "a sense of humor" for the 50th anniversary season of "Saturday Night Live."

Dave Marsey, SVP of Media & Growth Marketing at Allstate, was asked by moderator Willie Geist, co-host of MSNBC’s Morning Joe and NBC’s Sunday Today, what drew the insurance giant to live comedy. Please Don’t Destroy, a troupe within the SNL staff, writes sketches and creates its own shorts with a tone that Marsey described as “entertaining chaos.” Their pieces tend to have “low stakes and get resolved by the end,” he added. Speaking of teasers, Jessie Feinstein, SVP Marketing, Maybelline New York for L’Oréal USA mentioned a forthcoming spot featuring an actor to be announced using a long-lasting kind of lipstick.

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