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Food Network Boss, Warner Bros. Discovery Networks CMO Talk Cross Promoting Movies and Max, Holiday Hits and State of Cable TV
Warner Bros. Discovery's fourth-quarter success largely depends on strong performance at Food Network.
Discovery ‘s fourth-quarter success largely depends on strong performance at Food Network, as the cable channel draws its highest number of eyeballs — and ad dollars — when the holidays roll around. Food Network kicked off the new year with the return of “Worst Cooks in America” and its steady ratings on Jan. 7, and will next see Guy Fieri’s hit series “Tournament of Champions” debut its 5th season on Feb. 18. The cross-promotion moves made during the 2023 holidays set the bar high for continuing that marketing for the studios and Max via Food Network throughout 2024, following splashy seasonal tie-ins for WBD films “Wonka” and “Aquaman and the Lost Kingdom,” among other titles.
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