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Five-year-old girls face perfection pressure: ‘It’s essential we change our biases’
New research has shown that girls as young as five as facing pressure from society to be perfect and it's time we took a stance to change
The LEGO group enlisted TV star Etymologist Susie Dent and Harvard-trained parenting researcher Jennifer B Wallace to explore how language can affect confidence and how to help unlock creative potential in young girls. Together with partners and industry experts the company pledges to continue to spotlight and help break down limiting societal stereotypes and biases that hold back creative potential. Developed to show the power of creative freedom, the building workshops focus on Entertainment, Space, Gaming, Dreams & Imaginations and will take place throughout the year.
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