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Five Lessons On Superfans From IMS Ibiza 2024: ‘Something as Simple as a WhatsApp Group Can Be Amazing’

From IMS Ibiza 2024, here are five lessons learned on superfans from panelists Evie Thomas of Atlantic Records and Jack Bridges of SoundCloud.

Defined by Luminate as listeners who “engage with artists and their content in five-plus different ways” superfans were a topic of conversation at IMS Ibiza 2024, which last week brought hundreds of electronic music industry figures to the island for three days of panels and parties. “You have to look at how much time you have to invest, the reward you have made for your fanbase and where your fans really messaging you and commenting and which platforms are you seeing that on,” said Thomas, adding that ones those factors are sorted, the process can be very bespoke. When the recording of this set was made live, there were a few people in the crowd who knew every lyric, danced the entire time and never once looked at their phones: the superfans who’d gotten in on the Discord guestlist.

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