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Five British fashion brands taking the US by storm

From Toast to Rixo, British labels are finding new fans across the Atlantic. Our styling editor shares her wisdom for US-based customers looking for a slice of the sartorial pie

Then there is Me + Em – a favourite of the Princess of Wales and Victoria Starmer, wife of the British prime minister– and party dress expert Rixo, two cult brands that have opened bricks-and-mortar shops in New York. Dresses are practical, but with stylish twists such as a knotted front or a dropped waist, and simple tees are raw edged and loose – perfect for wearing at the weekend with wide leg jeans. Another short design (above), made from a fun, crochet fabric, has a higher neckline, meaning it would work just as well for a night out (just add glam sandals) as it would a mid-afternoon tea.

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