Get the latest gossip
FireAid’s On-Demand Streaming Deal and Dollar-for-Dollar Donation Match Extended
The FireAid benefit concert's streaming deal and dollar-for-dollar donation match has been extended for a year on Netflix, YouTube, TikTok and more.
The concert, which featured performances from 30 artists at two Los Angeles venues, the Intuit Dome and the Kia Forum, attracted 50 million viewers across 28 streaming platforms on Jan. 30. Organizers of the event said proceeds raised by the shows will go to support the L.A. region’s immediate needs and long-term recovery from a series of wind-whipped wildfires that killed 29 people and destroyed more than 16,000 homes and other structures. “The committee has been listening daily to affected communities, assessing local resource gaps to ensure aid reaches those most in need, and researching the handling of other fire disasters, such as those in Maui and Northern California,” according to the statement.
Or read this on Billboard