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Finnish Film Affair Makes Pitch for Helsinki as ‘Capital of Weird’
The Nordic industry event unveiled a new pitching format, Finnish Weird, that encourages participants in Helsinki to sell their most offbeat ideas.
When the call for submissions went out, the floodgates opened, with many filmmakers taking swings with their most outlandish ideas — the “niche ugly babies,” as Hasan put it, that are hard to categorize and often impossible to pitch in more traditional settings. For its pilot edition, which was hosted by filmmaker Mariangela Pluchino, participants were required to make their pitch in a brisk two-minute clip — time enough to unveil a teaser or moodboard, recite an eerie monologue, work in a prop, or simply test the limits of the English language while trying to describe projects that were often hard to pin down. Director Henri Oskár, meanwhile, set up his animated mockumentary “Humane Farming” by describing it as “‘BoJack Horseman,’ but in the style of ‘The Office,’” while Laura Hyppönen introduced “Raven,” a “coming-of-age horror comedy” created with Malin Nyqvist, by warning the audience: “This is where the weird shit begins.”
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