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Finland’s Nelonen Becomes Fourth Buyer Of Buzzy Norwegian Format ‘The Box’ — London TV Screenings
The adventure competition has already been picked up in the UK, Netherlands and Denmark as its buzz grows.
Finnish broadcaster Nelonen Media has commissioned a local version of the buzzy competition reality show, in which contestants are dropped in random locations where they have to work out and complete the task. The Norwegian indie producer brokered the deal with Lasse Nikkari, Head of Formats & Branded Entertainment at Nelonen parent Sanoma Media. Once released, they face tasks designed to test their courage, adaptability, and wit, while navigating unpredictable twists.
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