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Filmart Wraps Edition That Was Busier, More China-Focused & Light On Sales Deals
Despite frenetic meeting activity, the market did little to dispel fears that international sales business in the region is not yet recovering.
Whether international sales agents will continue to attend events like Filmart in the future likely depends on how much support they get from trade and government organizations in their home countries to cover the costs of booths, flights and hotels. The mainland China influence was also felt on the first day of the market when Chinese tech and entertainment giant Alibaba held an event to announce it was committing $640M (HK$5BN) to “revitalize” the Hong Kong film industry. That fits nicely with Beijing’s policy of integrating Hong Kong economically and culturally into the huge urban conurbation in mainland China that stretches along the Pearl River Delta.
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