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Film Tech Firm Gathr Launches Partner TVOD Service, Aiming To Give Controversial Titles A Commercial Chance
Film tech firm Gathr has launched a "partner TVOD" service to help titles like Sundance breakout "Union" overcome resistance from Big Tech aggregators.
While the case of Union is straightforward (it is logical to imagine the tech behemoth not wanting to promote a movie about an insurgent movement against it by its own employees), Glosserman said a lot of films can be flagged for a host of reasons. Through grassroots organizing and a collaboration with impact producers at Red Owl, Curley said in a statement provided to Deadline, “We’ve built partnerships with several of the largest unions in the country, with access to millions of active and retired members. Stephen Gyllenhaal, director of UnCharitable, said Gathr’s “unique affiliate model has elevated TVOD to a new level, providing a sustainable self-distribution method that’s unparalleled.” The outlet has helped the film across global markets, he added, connecting us with diverse audiences and charities.”
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