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Film Fans Keep Splurging on Blockbusters in Imax, So Why Hasn’t Wall Street Gotten on Board?
How Imax has quickly become the goldstandard in theatrical experiences.
It was a nod to the critical role the company’s technology played in the movie’s success: Filming “Oppenheimer” with Imax cameras gave a cerebral drama about nuclear armament an epic feel that helped it become a summer blockbuster. Gelfond thinks Imax is being valued like AMC Theatres, Cineworld and other major cinema chains, which are mired in debt as they grapple with the overhead required to maintain hundreds of locations at a time when attendance is still lower than it was pre-pandemic. Gelfond isn’t having it, declaring it “premature to hold the funeral for superhero movies.” He predicts that upcoming comic book movies like “Deadpool 3” and “Joker: Folie à Deux” will recapture the excitement for costumed heroes and villains.
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