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Film Distribution & Marketing Vet Derek McLay Launching Insight Theatrical
Derek McLay Launching Insight Theatrical
McLay will continue EDO’s groundbreaking work in box office audience analytics, research, and prediction, while expanding the service, which is already used by nearly every distributor in Hollywood, to include new technology-based offerings. EDO Box Office also broke ground with the first product in the Theatrical Sector built purely to predict economic outcomes for films from both a very long-range point of view as well as during the crucial period just before release. Adam Fogelson, Lionsgate Motion Picture Group Chairman added, “Derek has taken such an unusual career path through the theatrical sector; he’s been at Studios, Market Research Firms, Distributors and Exhibitors.
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