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Fighting the Streaming Wars With Prestige Cartoons
The literal Godzilla of Japanese entertainment companies bought GKIDS. What does that mean for the future of international animation?
Jesteadt says he’s comfortable no longer being the only player in the indie animation distribution game, likely because GKIDS has maintained its reputation as the prestige cartoon distributor since he co-founded the company with CEO Eric Beckman in 2008. Since then, you’ve had a string of classic anime license rescues — Neon Genesis Evangelion, Miyazaki’s Future Boy Conan, Nadia and the Secret of Blue Water, and the much more recent show Arcane. And then over the last couple of years as it’s become clear that the volume of production and release is staggering, and ultimately there is a role for marketing and curation and audience development that a lot of times these series desperately need — especially when they’re launching — in order to find enough fans to get them on their way.
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