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Festival In Focus: As Peak TV Moves To Peak Caution, The Battle For IP Is On — “Producers Need Deep Pockets”
Series Mania Forum Adds Dedicated IP Market For 2024 As Peak TV Moves To Peak Caution
IP is seen as a potential tool to mitigate risk, reduce development time and cut though the clutter of content, but does not provide is foolproof blueprint and can come with baggage, according to Danna Stern, the founder and former head of Yes Studios and now an independent producer. “The mirror image of the desire for existing IP is, obviously, a reduced propensity to take risks on original ideas and certainly those coming from younger or less experienced voices and talents,” the drama expert, who is now based in Berlin, said. “Using IP does not give immunity or any guarantees of success — in fact the more recognizable and better known the original work or brand, the more scrutiny and potential criticism a project can attract.
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