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FERG Reflects on Legacy, New Album ‘DAROLD’ and Creative Endeavors Outside Music

The multi hyphenate artist shared insights into his storied career in an intimate Q&A at the White Claw® Sessions Powered by Billboard in Los Angeles

As a founding member of the A$AP Mob and solo artist, FERG has spent many years in the music industry — but on his new album DAROLD, he is telling stories that had yet to be shared with his fans, moving listeners through the triumphs and tragedies that made him who he is today. He opened up about the creative process behind his new release, from painting the cover art to securing its strong collaborations, in an exclusive Q&A at the White Claw® Sessions Powered by Billboard in Los Angeles. I still own the machines and everything, so I knew how to make merchandise.” The Harlem-born rapper went on to describe how building out his brand through merchandise, art and more helped his solo career take shape and branch out into other disciplines.

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