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Fendi marks 100th year with 1920s-inspired Milan fashion week show
Art deco detailing, baguette handbags and era-defining ensembles pepper collection by artistic director Kim Jones
Jones, who has been the artistic director of Fendi’s womenswear collections since 2020, frequently mines the archives but turned the clock right back to 1925 for his spring/summer 2025 show at Milan fashion week on Tuesday, peppering it with iconic creations from throughout its history and with era-defining references. Silhouettes synonymous with the 1920s dominated, with dropped waists, art-deco crystal detailing and hemline fringing, before evolving into cinched-waist pencil skirts and pressed-collar shirt dresses that rose to prominence in the 1940s. Here, that was depicted by pairing rich silk Jacquards and delicate layers of chiffon with industrial dessert boots made in collaboration with Red Wing – which have featured in Fendi’s menswear collections since the 1950s.
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