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FAST Platforms Had Bigger TV Share Than Many Premium Streamers Once Again In June — What Is Driving Their Success?
FAST platforms collectively continue to outperform the premium services, according to Nielsen. What is driving their success?
They bank on their technological expertise to perfect their algorithms that provide personalized recommendations and build dynamic user interfaces and operational back-ends that contribute to a more satisfying experience for many viewers. For younger audiences, this is a model they’ve become accustom to by growing up in a social media era, where watching hours of content on YouTube (which is still the most-watched streaming platform to date) was the norm. TikTok ushered in an era of short-form videos that, as this demo flocked away from linear TV, led many of the legacy studios to believe that maybe young people didn’t care about long-form content at all anymore.
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