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Fast fashion: the French are bringing Shein and Temu to heel. Can Britain follow suit? | Tiffanie Darke
Escalating tariffs on every piece of throwaway clothing contrast with Jeremy Hunt’s eagerness to host a multibillion-pound Chinese IPO
The bill also proposes a ban on fast fashion advertising, effectively undermining the algorithmically attuned, hyper-personalised digital marketing that has become a loaded weapon in the hands of these retailers. Existing fast fashion retailers Asos, Boohoo and H&M are all losing market share, as the likes of Shein and Temu drag down an industry that already prioritises profit over human and environmental damage. The high volume of products these companies rely on for their sales model is not only encouraging overconsumption in the target audience but creating mountains of waste in the world’s deserts and seas because landfill sites are already full.
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